Pay-Per-Click Ads have been a very important part of Internet Marketing and some people may be claiming that it?s a waste of your money, but Black Tie Digital Marketing is here to tell you that it?s not! Fifty-three percent of all participants say SEO makes the biggest impact on lead generation, followed by 28% for PPC and 19% for social media. 28% is a huge chunk of the Internet Marketing puzzle; so don?t take that for granted. Pay-per-click marketing can get your company to the top of Google the same day we start an ad campaign. With paid search campaigns, we can control what keywords or search terms your ad?s are visible for and help capitalize on the opportunity.
So if you see an article saying that the end of PPC is near, don?t let it affect your PPC advertising campaign. Sixty percent of the surveyed marketers said they plan to increase their budget for social media marketing in 2012; 53 percent plan to increase their budgets for SEO and 40 percent will increase their PPC budget.
Advertisers and website builders do not have control over the ranking positions of organic or ?natural? keywords, however with AdWords (which is used for PPC) and other paid search mediums, we can control not only the ad position but the time of day your ad appears, where the searcher is physically located, even block specific IP addresses. Not other online medium has this much control?which means relevant, qualified traffic to your website!
So if you are looking to start a Pay-Per-Click Ad Campaign in Melbourne, Florida then give our team a call so we can help you get started as soon as possible!
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Source: http://www.blacktiedigital.com/pay-per-click-advertising/are-pay-per-click-ads-wasting-your-money/
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