Internet Buzz: The Five Best Blogging Software Platforms for Small ...

Today, blogging is an essential aspect of effective online marketing, even for small businesses. If you're not familiar with the various blogging platforms, there are many - so many, in fact, that it's hard for some people to know which is best. What are some of the easiest blogging software platforms, and which will best present your content? In terms of online marketing, here are a few top picks.

WordPress - CMS (content management systems) are extremely popular today, and WordPress is an open-source blogging platform that costs nothing to use. If you already have a website and want to add a blog, WordPress offers easy integration. One of the most SEO friendly platforms, this one is highly customizable and simply for new bloggers thanks to a user-friendly interface. WordPress makes uploading images and adding or editing content super easy.

Blogger - Around nearly since blogging's inception. Google's Blogger platform is a great choice for new bloggers - and it's free. Highly secure and user-friendly, Blogger offers customizable templates that are attractive. Even for a novice blogger, it's simple to edit existing posts or add new ones. Easy-to-use tools help with template design; Blogger has also become more SEO friendly than in the past.

Tumblr - Another free blogging platform, Tumblr encourages interaction similar to that you find with social media, and is amazing for SEO because it offers tons of opportunity for social sharing. Known widely for its micro-blogging capabilities, Tumblr allows users to make small "mini" posts either in visual or text format. The amazing thing about Tumblr is that users can "share" your posts or blurbs, then others share those users' shares, literally creating a whirlwind of activity.

TypePad - Exceptional customer service, simplicity and security are a few features you will find with TypePad, a great choice for amateur bloggers. This highly functional blogging platform offers unmatched support when you have questions, step-by-step tutorials and intuitive software that makes simple work of getting your blog going in no time. TypePad offers different packages from basic to premium, each offering its own features. Unlike with some other blogging platforms, TypePad's customer service typically responds within 24 hours when you open a help ticket.

Movable Type - Another CMS (content management system) similar to WordPress, Movable Type offers free and paid versions, simple design customization and plug-ins that make enhancing your and your reader's experience easy. Another plus - making your blog mobile-friendly is easy which is essential considering almost everyone uses an iPhone, smartphone or other mobile device today. Movable Type lets you easily manage content and develop an interactive, engaged community. Built in RSS, plenty of tools to invite your readers to participate.

These are some of our best picks for small business owners who are considering a company blog. Today, consumers like to see the more personal side of the companies they buy from; blogging makes it possible to interact and engage with customers old and new.

Source: http://internet-benefits2011.blogspot.com/2012/12/the-five-best-blogging-software.html

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