BlackBerry 10 said to be inadequate for helping RIM overcome its ?demons?

RIM

After hitting a seven-year low of $6.22 this past summer, shares of Research in Motion (RIMM) have rebounded and climbed more than 100% in the past six months. The company that was previously written off by Wall Street investors has seen a significant boost in recent months as anticipation grows for its BlackBerry 10 operating system. But while a number of analysts have voiced their support for RIM, not everyone is convinced.

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Jan Dawson of Ovum explained, per Benzinga, that RIM continues to ?face the twin demons of consumer-driven buying power and a chronic inability to appeal to mature market consumers,? and he believes BlackBerry 10 won?t change this. The analyst said that due to a strong user base of 79 million subscribers and profitability still in the black, the company will remain for years to come. He was quick to note, however, that its glory days are in the past and ?it is only a matter of time before it reaches a natural end.?

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Dawson previously wrote that RIM?s strategy seems to be focused on building the best devices for current BlackBerry users ?rather than something that will necessarily win converts from other platforms.?

?The points of differentiation RIM has focused on in teasers for the new platform confirm this ? better multitasking, productivity, email, contacts and calendar applications and so on, rather than a better gaming, content consumption or social networking experience,? he said.

Shares of RIM are down more than 6% on Monday, a day before the company is set to unveil its BlackBerry 10 operating system.

This article was originally published on BGR.com

Source: http://news.yahoo.com/blackberry-10-said-inadequate-helping-rim-overcome-demons-181343950.html

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