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Can not be denied that Indonesia is currently experiencing a growth in mobile technology users is very large. Even though the percentage of mobile technology users are not affected by the world economic crisis. It can be seen clearly from the advertising war by mobile phone operators and signifies that the existence of these operators are also increasingly betambah. Even accretion mobile phone operators is directly proportional to the presence of the seller counter pulses and products of mobile phones (cell phones) are flooding the market at an affordable price.

This fact is used by the mobile phone operators to obtain a business advantage for the smoothness and continuity of his company. One way is to provide a wide range of additional services from a mobile phone that can be enjoyed by users of mobile telecommunications.

In general, additional cellular phone service or Mobile Value Added Services (VAS) are services other than voice communications utilizing technological advancements to obtain new sources of income. Additional services are usually developed directly by mobile operators and third parties in acquiring new revenue or help improve the performance and quality of service to the community. These additional services are classified again become common technology services and advanced technology services.

Public technology service is a service that utilizes a minimum specification of mobile devices without the use of sophisticated technology so that the public can use it directly. This type of service can be performed by the mobile operators in the form of services provided to the owner of a cell phone to send and receive short messages (SMS) or service P2P (Person to Person), which until now is still the most polpuler additional services to the public. In addition, the following services are services produced in collaboration with content providers such as selling ringtones, screensavers, logos, wallpapers and CRBT (caller ring back tones).

Then the services are also included into the general technology services can be performed by a third party who is intended as a source of new revenue, such as sales of services in the form of information (news, jobs, entertainment, sports, and others), and game download service online games, quizzes service with certain gifts work with electronic media and print media, and do not miss the SMS data transmission services mostly customer service, better known by A2P (Application to Person SMS).

The last type of common technology services are services performed by third parties to improve the quality of service to consumers or to improve the quality of the institution to the community, in the form of services P2A (Person to Application) SMS, such as service requests account information data (PLN, taps etc. etc.), money exchange services nilal conducted by the Bank, consumer complaints service (company) or public complaints (agencies), there is also a toll-purchase transaction services via SMS (Transaction via SMS), ease of service in providing social contribution (SMS Charity), inspection services in the value of the test results, see the schedule of lectures and others.

Apart from general technology services, which includes services into additional service is advanced technology. This type of service requires a relatively high use of technology both from the users / customers as well as from service providers (carriers, providers, third party). The use of the technology required is relatively high due to the shape or quality of service is increasingly complex (data size, the need for speed of access), and high levels of security (high security level), such as service Mobile Banking and Mobile Commerce.

Many forms of additional services provided by the service providers layananan also used to achieve maximum benefit from penggguna mobile telecommunication services (public), also provide benefits to the public in the form of convenience with the services provided. This additional service users come from all walks of life in accordance with their respective needs.

For example, for the children and adolescents who were observed from the surrounding environment that the additional services that are excellent services are produced in cooperation with content providers, such as ringtones, screen savers, logos and caller ring back tones are now being loved not only by teenagers but we can be sure almost all people use caller ring back tones.

As for the adults, which often form the subscription service is a service A2P SMS or data transmission service customers mostly are often used for special occasions such as meetings at the office, a replacement invitations and others. Additionally transaction service via SMS is also not less favorite than the other ancillary services.

Then for some specific event at a time when certain times of additional services could be a favorite service, such as ease in delivering SMS services charity in the event of natural disasters, service exam scores in examinations, see the schedule of lectures and no less important is the information service job given the level of unemployment in Indonesia based on the experts can be quite high.

While additional services advanced technology service type can be sure not too enthused, given the service uses a high level of technological sophistication and certainly diiringai with the high price of the device membali issued for this technology. This is very different from the general population who have not been able to use high technology.

From some of the examples that have been described, it turns out the use of additional services influenced by several factors, including: the factors of additional service users themselves (public) and external factors. Factor derived from the user an additional service (public) include: age and economic level statistical inventory count, for developing countries such as Indonesia, the most dominant is the productive age.

As for the economic level, the Indonesian people who are in a medium economic level down still more dominating than the people who are in the middle and upper economic levels. So the relationship is with respect to age more productive and economic conditions of the people of Indonesia are mostly located in medium economic level, it is expected that additional service providers to provide services in accordance with the productive age with reasonable price and do not use complex technologies.

For factors from outside, you could say the situation or condition factor at certain times, can be used as a reference to find additional services for additional service providers. A natural disaster that occurred at a time when certain times of the day and the celebration of religious holidays and take advantage of hot topics such as, high unemployment, global warming, and other elections could be an opportunity for additional service providers in providing new additional services.

By considering these factors, hopefully for the future, additional services popping up that can really benefit the public preformance meet their needs. Besides the most important thing is to use technology effectively and efficiently at an affordable price to all levels of Indonesian society.

Author: Susi Herlina (susi.herlina @ gmail.com)

Source: http://www.donris.com/2013/02/looking-for-mobile-value-added-services.html

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